Page 26 - TRINBAGO2023 MAGAZINE

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keep up with the changing demands placed on their
human resource capacities. Digitisation, digitalisation
and digital transformation are impacting the way
organisations conduct their business; and the sport
industry has been impacted by the same concerns. As
the country attempts to develop its sports tourism sector;
Project management and marketing will also become
integral components of success.

Marketing, IT and project management professionals are Will the CYG organising committee be pursuing the support
now a basic standard for sports organisations worldwide. of the corporate sector of T&T, to come on board, and
Can the hosting of the CYG in some way lead to the provide some of the financial resources needed to host the
adoption of this standard locally? For example - Can games? If so, this would offer yet another opportunity for the
branding, the posting of original content and fan corporate sector to partner with the local sport industry.
engagement rise to new levels locally? Such collaboration would take this relationship beyond
merely fulfilling their social corporate responsibility. An event
International sporting events are unique undertakings. of the magnitude of the CYG offers the opportunity to
The management of these projects brings together a develop genuine sponsorship relationships, where value is
diverse range of individuals with a broad range of skill exchanged between both parties.
sets towards achieving the project’s objectives. In this
environment, synergies are often created between This offers the perfect opportunity for the business
different skills or organisational functions. Are there any community to see the value that investing in sports and
cross-functional capabilities being developed in the human capital can add to their businesses. Would the usual
organisation of the Games? Did marketing and entities be involved? Will new businesses be attracted to
information technology experts create any working these games and be encouraged to extend their
synergies that could be transferred to local sports relationship to the funding of youth sports locally?
projects? Is this being seen as an opportunity for
Trinidad and Tobago to seek to become a hub for Finally, this event offers local sports officials an opportunity to
hosting age-specific sporting events in the Caribbean become more familiar with the value chain involved in
and Latin American region? hosting international sports events; and can lead to the
development of a network with capabilities to facilitate each
In the modern sport environment, technology and activity. Trinidad and Tobago has previously hosted youth
officiating are often combined to enhance the World Cups in 2001 and 2010; the CYG however is a
administration of sports. Have any local CYG match multi-sport Games and requires a different type of
officials and referees been exposed to training or coordination. What has the sporting fraternity learnt from
certification in this area? If yes, perhaps these capabilit these combined experiences?
capabilities and resources can also be used to develop
officiating in sports locally. What have we learnt about the logistics involved in
scheduling international and internal transportation,
The management of multi-sport games requires managing volunteers, booking hotels and overall games
systems of communication, coordination and control. It management? This audit of the value chain activities will
is therefore important to identify any effective processes determine the core competencies that are needed to
that may be utilised to efficiently manage the Games. As become a regional hub for the hosting of these events. The
an added advantage, post-games workshops can be mastery of these can make T&T a willing and able
held to facilitate the transfer of this knowledge between contender in the international bidding arena.
the CYG team and National Sporting Organisations.
Hosting of the Commonwealth Youth Games "Trinbago
What other types of innovative processes would have 2023" certainly offers the country an opportunity to improve
been developed in preparing for these Games? Has the delivery of sport to the nation’s citizens, and to develop
Commonwealth Games Federation (CGF) used any the capacities required to become a player in regional and
software to manage the Games processes? Have any international sport ecosystem. It is important however that
individuals been trained to use said software or the process of knowledge transfer be part of an effective
applications? If so, how can these processes be change management system. The potential benefits will not
transferred to organise events at a national level? occur by simply hosting 1500 athletes for 7 days.